header_62617.jpg

Where do we go from here...

How do you take the momentum of this 21-Day Video Challenge and parlay it into REAL growth in your life & business? 

You didn't think I was gonna leave you hangin'...without a CTA did you?? ;)

Check out this BONUS video to learn:
* How to maximize the content you've created over the past 21-Days
* How to continue to sustain this momentum & parlay it into NEW opportunities
* How you can work with ME for 12 Months for about $8/week ( yup.)
* PLUS how you can get access to ALL of my guided meditations + LOTS of other bonuses along the way!

Once you watch the video, here's the link to get ALL the goods!
www.JennLederer.com/straight-up

What could YOU create if you continued to experience a new level of accountability, support & community? The SKY wouldn't even DARE to put a limit on that ;)

xxo,
~ J

 

week 3: marketing and Expansion!!

Day 21

SHARE your FINAL video in the Soul Seekers Collective !!!!

YOU FUCKING DID IT!!!! And you best BELIEVE it's time to
C E L E B R A T E YO SELF!!

Pop the bubbly. Poor the wine. Steep the tea. Blend the juice. Whatever you're into. However you wanna celebrate YOU, do it. Don't even THINK about asking permission. Just DO it!

YOU fucking killed it.
This challenge is NOT for the faint of heart. 
Way to ROCK.

I'll be back tomorrow with a little BONUS video to help you create your path forward from here :)

In the meantime...don't forget the basics!

The outline:
Your Name
Your Title
Your TAG LINE
Your Topic
Your CTA

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

 

Don't forget to SHARE your video into the Soul Seekers Collective

Day 20

A challenge about a challenge! Think of a simple (or complex) way that you can challenge (or invite) your audience to do something. It should be something that will stretch them out of their comfort zone...but not so far that they're gonna avoid doing it all together.

Think about the start of this challenge...how the emphasis was simply about showing up. Taking the pressure off. Letting it be FUN. 

Now, think of how you might invite YOUR audience to do something similar! (it could be as simple as "post your favorite meme in the comments!")

No challenge is too big or too small. WHY?
Because it's not WHAT you do, it's HOW you do it. (did ya see that coming? ;)

The outline:
Your Name
Your Title
Your TAG LINE
Your Topic
Your CTA

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

 

Don't forget to SHARE your video into the Soul Seekers Collective

Day 19

We're goin' all the way UP. Today, you're speaking about your vision. But not just any vision, your BIG vision. The one that makes you feel silly for even thinking it could happen...or should happen...for you.

Feel those butterflies that come along with this vision. Notice the parts of you that desire to keep this vision a "secret" because {fill in your "it's safer to play small" excuse here} and then....share it ANYWAYS!

Remember, it's safe to shine! And today, we're turning the light ALL the way up!

The outline:
Your Name
Your Title
Your TAG LINE
Your Topic
Your CTA

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

 

Don't forget to SHARE your video into the Soul Seekers Collective

Day 18

But, like...What's it all mean? You know this by now, but it bears repeating: It's not WHAT you do, it's HOW you do it. So, you've experienced a transformation of some kind throughout this challenge (I know I have!), and you KNOW that continuing to show up will create even MORE transformation in your life and business...

If you're on board with continuing to SHINE in your world, beyond this challenge, it's time to declare WHY this notion is so important to you right now. What's it all about, really, this whole SHINING thing?

The outline:
Your Name
Your Title
Your TAG LINE
Your Topic
Your CTA

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

 

Don't forget to SHARE your video into the Soul Seekers Collective

Day 17

Reflect & Project. Today's challenge is about telling them where you've been (through this challenge) but even MORE than that...where you plan to go from here.

Remember, the "plan" that you lay out today is NOT set in stone...but it will give you a general direction to go, it will give your audience a general idea of what to expect...and MOST importantly, it will create a sense of ACCOUNTABILITY for you to KEEP showing up ;)

The outline:
Your Name
Your Title
Your TAG LINE
Your Topic
Your CTA

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

 

Don't forget to SHARE your video into the Soul Seekers Collective

Day 16

Share your favorite quote! Today's challenge is about sharing the inspirational words that have stayed with you.
Who said it?
What did they say?
And why does it resonate with you?

Notice the CHANGES in this week's outline...

The outline:
Your Name
Your Title
Your TAG LIN
Your Topic
Your CTA

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

 

Don't forget to SHARE your video into the Soul Seekers Collective

Day 15

I’ve got three things to tell you.
Today’s challenge is all about speaking the TRUTH…and more importantly, speaking to the ONE person that matters most. YOU.

When it comes to marketing yourself, your talent, your product, your service…anything…it’s easy to get tripped up with thoughts that make you wonder if what you’re doing even matters. If it’s going to resonate. If anyone even cares.

It’s easy to slip into the thought that says: Who am I to do this anyway?

So – let’s reconnect you to what you KNOW for sure…and you know it, because you LIVED it. When you trust your intuition and speak the TRUTH, everything else takes care of itself.

The outline:
Your Name
Your Title
Your TAG LINE
Your Topic
Your CTA

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

 

Week 2: STRUCTURE

Don't forget to SHARE your video into the Soul Seekers Collective

Day 14 

Your Hidden X-Factor

Let's CRACK that shell and let them in. Share something that most people don't know about you…some of your "soft spots", the area(s) you tend to hide from others because you see it as a "weakness" or simply something that you doubt anyone will relate to. Play with how vulnerable you're ready to be today...

The outline:
Your Name
Your Title
Your Topic
Your CTA

#21DayVideoChallenge #itsSafetoShine
Tag me @ Jenn Lederer!

Don't forget to SHARE your video into the Soul Seekers Collective

Day 13

But what is it that you love MOST about what you do?
It's true that it's now WHAT you do, it's HOW you do it that makes all the difference...but today's topic is about the WHAT. (cuz, it still has it's place, after all :)

Tell the peeps...WHAT do you LOVE most about what you do?

I know I could leave this out by now, but hey...reminders never hurt:
The outline:
Your Name
Your Title
Your Topic
Your CTA

#21DayVideoChallenge #itsSafetoShine
Tag me @ Jenn Lederer!

 

Don't forget to SHARE your video into the Soul Seekers Collective

Day 12

If you could travel anywhere (in time)...
Who doesn't LOVE traveling?? But even more than that…if you could TIME travel…would you? Where would you go? Would you really want to be YOU in that time/place…or would it be helpful to be another version of you in this time period?

Hey. There are NO RULES! When time travel is on the table…why not morph into another person while you're at it (if ya want to 😉)

Shine ON!

And don’t forget…
The outline:
Your Name
Your Title
Your Topic
Your CTA

#21DayVideoChallenge #itsSafetoShine
Tag me @ Jenn Lederer!

 

Don't forget to SHARE your video into the Soul Seekers Collective

Day 11

You wanna know WHAT?!
In today's video, I want you to share your age. Not the biological age you've been told about your entire life...but the age you FEEL that you are. This could be spiritually, mentally, energetically and/or physically.

Have FUN, as always & don't forget to invite your audience to share THEIR age too!

You know the drill...
The outline:
Your Name
Your Title
Your Topic
Your CTA

#21DayVideoChallenge #itsSafetoShine  
Tag me @ Jenn Lederer!

 

Don't forget to SHARE your video into the Soul Seekers Collective

Day 10

Don’t Bitch, Call Mitch! In today's video I want you to share one of your biggest pet peeves. The kind of thing that just makes your skin crawl.

Let yourself be ANIMATED about this. Paint the picture. Help your audience FEEL what you feel about this thing that you hate so much...I bet there will be lots of people who can relate.

Don’t forget to give people the SOLUTION to your pet-peeve! Don’t just go around telling people what you DON’T want (which most of us are most comfortable with) follow it up by TELLING THEM HOW TO FIX IT!

Be the one who says what everyone else is thinking. #Leadership ;)

And, as always...
The outline:
Your Name
Your Title
Your Topic
Your CTA

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

 

Don't forget to SHARE your video into the Soul Seekers Collective

In case you're in the mood for a little #musical #motivation...I recommend ROCKIN' OUT to this song before doing today's video!

Day 9

Show your SUPER-self. Make it FUN. Make it POWER-FULL. Make it meaningful. Connect it to your work. Connect it to whatever is going on in your life right now...

ANYTHING goes!
It's YOUR super-power, after all.

Aaaaaand don't forget the basics!

The outline:
Your Name
Your Title
Your Topic
Your CTA

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

 

Please enjoy this guided meditation, created by your's truly, to help you reconnect to the PERSONAL journey that you're on; both in life and in this challenge. It's not meant to look like anyone else's. It's not meant to be a struggle. It's not meant to be a fight.

Before you press on...I invite you to BREATHE.

Don't forget to SHARE your video into the Soul Seekers Collective

Things to start thinking about for NEXT week:
- Your TAGLINE
- Look for Facebook groups where your ideal audience hangs out & join those groups!

Day 8

Collaboration Dream Team!

This is a play off of the “who would you invite to dinner?” exercise…except we’re taking it the extra mile by not only hangin’ out with these people….but CREATING with them too!

* who ALIGNS with your message?
* who would help you reach the audience you really want to reach?
* would you want to collaborate with someone who would CHALLENGE your beliefs? If so, why? What would that ADD to your creation?

Have FUN with it!! 

You know the drill...
The outline:
Your Name
Your Title
Your Topic
Your CTA

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @Jenn Lederer!

 

WEEK 1: Storytelling

Don't forget to join the Soul Seekers Collective FB Group!

Day 7

Who or What INSPIRES you? Share a little bit about who or what inspired/inspires you to do what you do in the world!

The outline:
Your Name
Your Title
Your Topic of the Day
Your CTA

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

**The challenge is now CLOSED to new members for this round! So if you are still not sure about using your own call to action, you can invite people to either:
- join the Soul Seekers Collective FB group
- visit JennLederer.com/shine to join my newsletter

 

Don't forget to join the Soul Seekers Collective FB Group!

Day 6

Share Your Point of View.  How BOLD and confident can you be with your opinion? One of the reasons we tend to "play small" is out of the fear of being judged. So, we find ourselves dancing in between  saying what we REALLY want to say and saying what we think THEY want us to say.

Today, be bold. Share a point of view you have. NOT because you need to convince anyone to agree with you...but because YOU give yourself permission to speak up and share.

The outline:
Your Name
Your Title
Your Topic of the Day
Your CTA

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

**The challenge is now CLOSED to new members for this round! So if you are still not sure about using your own call to action, you can invite people to either:
- join the Soul Seekers Collective FB group
- visit JennLederer.com/shine to join my newsletter

 

Day 5

What's it like for YOU to be seen?
One of the BEST ways to motivate others is to validate the fears that they might have & let them know that they're NOT alone. They see you hopping on camera and having fun and they say..."Wait, why can she/he do that and I can't?? What am I missing?"

And the thing that YOU know is, they aren't missing ANYTHING...other than the decision to JUST DO IT.

So, share what this experience has been like for you so far, whatever that might look like for YOU.

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

**The challenge is now CLOSED to new members for this round! So if you are still not sure about using your own call to action, you can invite people to either:
- join the Soul Seekers Collective FB group
- visit JennLederer.com/shine to join my newsletter

 

Day 4

What if I told YOU...it's time to start peakin' their curiosity a bit?!
As per uuuuusual, watch the video for more details on what I mean by this :)

The description of your video post: You might start playing with the idea of peaking curiosity. Something like "You might not wanna hear this...but I've gotta tell ya." or simply "What if I told you..." You can also just keep doin' whatever you've been doin' in the text area of your video :)

Close with your CTA (call to action)

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

**The challenge is now CLOSED to new members for this round! So if you are still not sure about using your own call to action, you can invite people to either:
- join the Soul Seekers Collective FB group
- visit JennLederer.com/shine to join my newsletter

 

Day 3

Tell a story about a PERSON. Yup. Kinda like yesterday...only different.
Check out the video for a bit more info, guidelines and structure.

(can we talk about this freeze-frame action. really caught me at me best ;)

Don't forget to LAUGH, have FUN and most of all...SHINE!
Close with your CTA (call to action)

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

**The challenge is now CLOSED to new members for this round! So if you are still not sure about using your own call to action, you can invite people to either:
- join the Soul Seekers Collective FB group
- visit JennLederer.com/shine to join my newsletter

 

Not a member of the Soul Seekers Collective FB Group yet??
JOIN HERE, you crazy lil Unicorn, you! 

Day 2

Tell a story about a THING. Yup. It's that simple.
Check out the video for a bit more info, guidelines and structure.

No drama. No judgment. Just FUN :)

Close with your CTA (call to action)

** If you don't have something you want to promote, or if you simply want to spread the LOVE & invite your friends to join in on the FUN...your CTA can be inviting your community to join you in this challenge!**

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

**The challenge is now CLOSED to new members for this round! So if you are still not sure about using your own call to action, you can invite people to either:
- join the Soul Seekers Collective FB group
- visit JennLederer.com/shine to join my newsletter

 

Not a member of the Soul Seekers Collective FB Group yet??
JOIN HERE, you crazy lil Unicorn, you! 

 

Day 1:

"I am ________________________" (the first one can be your intro ;)
"I want _______________________"
"I will ________________________"

Do this sentence completion exercise AT LEAST THREE TIMES through on-camera. And then, you're done! 

Close with your CTA (call to action)

Don't forget to include the hashtags #21DayVideoChallenge #itsSafetoShine & Tag me @ Jenn Lederer!

**The challenge is now CLOSED to new members for this round! So if you are still not sure about using your own call to action, you can invite people to either:
- join the Soul Seekers Collective FB group
- visit JennLederer.com/shine to join my newsletter

 

The Welcome Video!

#ITSSAFETOSHINE

THINGS TO KEEP IN MIND...

1. It's allowed to be FUN!!!

2. It's meant to stretch you OUT of your comfort zone!
(it's perfectly OK to feel silly...that's kinda the point ;)

3. Start playing with your HOW!
(after all, it's not WHAT you do...it's HOW you do it!)

THE OUTLINE:

What to expect:

WEEK 1: The Storytelling
WEEK 2: The Format & Structure
WEEK 3: The Marketing & Expansion!

As we move through the challenge I will invite you to incorporate the outline listed below in ALL of your videos (but for the first couple days, this isn't something you need to worry about too much...just giving you a heads up of what's to come!)

STEP 1: THE INTRO - "Hi! I am ____________________" (simple. you don't even need to include a title yet.)
STEP 2: THE TOPIC - Do the challenge / prompt of the day! (keep the focus on the HOW this week, not so much on the WHAT)
STEP 3: THE CTA (call to action)
   Ex. "Please be sure to this video with anyone who might want to join in on the fun!"
   Ex. "Join me on this 21-Day Video Challenge by signing up @ www.JennLederer.com/Shine!"
   Ex. "Learn more about me at YOUR WEBSITE and sign-up for YOUR OFFER" (applicable only if you currently have an offer available)

HINT: USE this outline in EVERY video that you do this week (even if it feels kinda strange at first).

PRO TIP: Write each week's outline on a post-it or piece of paper and keep it on your desk 
(or wherever you plan to do most of your videos) so you can EASILY refer to it!
(It's funny what the brain will choose to forget in a moment of nerves and/or fear...)