STRATEGIC MESSAGING · 1:1 COACHING EXPERIENCE
YOUR VOICE
IS ALREADY
IN THERE
It just gets tangled up in too many drafts, overly complicated jargon, competing ideas, and the pressure to sound like everyone else.
Tailor-Made fixes that.
3 sessions · 7 deliverables · Completely yours
THE REAL PROBLEM
YOU DON’T NEED TO FIND YOUR VOICE.
YOU NEED CLARITY.
You have a perspective worth sharing. It keeps coming out sideways.
You've rewritten your bio four times. It still doesn't sound like you.
You know what you do. Explaining it to other people is where it falls apart.
You're blending in with a sea of experts who all sound exactly the same.
The problem is not your ideas. It's the gap between what you know and what people actually hear.
That gap is a clarity problem. And clarity is not a personality trait. It is a skill. And it can be built.
WHAT IT IS
PART STRATEGY.
PART CREATIVE
INTERVENTION.
Tailor-Made is a focused 1:1 coaching experience where we build your messaging from the inside out. Starting with how you actually think, speak, and lead. Not a template. Not a formula. A complete messaging system that sounds unmistakably like you.
We uncover the full picture. Your voice, values, goals, audience, and natural communication style. This is where we map out what makes your perspective powerful, what's getting lost in translation, and where your message has the most potential to lead.
01
DEEP DIVE
DISCOVERY
2 HOURS · SESSION 1
We translate your insights into a focused messaging and visibility plan. Core talking points, content pillars, and a clear map of what to say, where to say it, and how to make it land.
02
STRATEGY SESSION
1 HOUR · SESSION 2
You bring your message to life out loud. Jenn coaches you in real time to refine your delivery, strengthen your positioning, and spotlight your most compelling points. You'll leave with sharper language and the confidence to back it up.
03
MOCK INTERVIEW & COACHING
45 MINUTES · SESSION 3
WHAT YOU WALK AWAY WITH
7 DELIVERABLES.
ZERO VAGUE NOTES.
Everything built around your actual voice. Ready to use the moment you leave the program.
The foundation for how you show up and what you want to be known for. Your unique perspective, values, and positioning laid out with clarity so you never have to guess again.
01
SIGNATURE POV FRAMEWORK
10-15 punchy, pre-written lines tailored to your voice and ready to use in interviews, pitches, panels, and the elevator conversation you didn't see coming.
02
TALKING POINTS BANK
2-3 compelling stories that highlight your expertise, mission, and personality. The kinds of stories that make people say "wait, tell me more."
03
SIGNATURE STORY LIBRARY
3-5 podcast and press angles that speak directly to your audience, make you stand out, and get you booked. No more pitching into the void.
04
CUSTOM PITCH ANGLES
Co
ntent starters aligned with your voice and message. Tailor-made to create consistent, authentic content across platforms without starting from scratch every time.
05
EVERGREEN CONTENT PROMPS
A cheat sheet for your tone, phrases, and style. So whether you're writing it or delegating it, your message stays unmistakably you.
06
BRAND VOICE QUICK GUIDE
A video recording of your guided interview with real-time coaching and feedback. Hear what's landing, refine what's not, and show up sharper every time.
07
MOCK INTERVIEW RECORDING
+ COACHING NOTES
KEEP THE MOMENTUM GOING
BUILT THE CAR.
NOW DRIVE IT.
Tailor-Made gives you the messaging foundation. LAUNCHED is the 90-day accountability container that makes sure you actually use it. For people who are done letting their clarity sit on a shelf.
BE HONEST WITH YOURSELF
IS THIS YOU?
TAILOR-MADE IS FOR YOU IF -
You are a founder, exec, or entrepreneur who wants to make a bigger impact with your messaging
You are a thought leader who wants to be known for something real, not rehearsed
You are a speaker who wants to feel genuinely confident, not just prepared
You cringe at your own elevator pitch and are done with that feeling
You know what you do and keep struggling to explain it to other people
TAILOR-MADE IS NOT FOR YOU IF -
You want a generic template you can fill in the blanks on
You are not willing to do real work in the sessions
You want someone else to write your story for you
You already have your messaging dialed in and just need accountability to execute
LAUNCHED is the right next step for you
THE INVESTMENT
NO SURPRISES.
STRAIGHT FORWARD.
ONE PROGRAM. EVERYTHING INCLUDED.
$1750
One-time investment · Everything below included
Deep Dive Discovery Session (2 hours)
Strategy Session (1 hour)
Mock Interview & Coaching (45 min)
Signature POV Framework
Talking Points Bank (10-15 lines)
Signature Story Library (2-3 stories)
Custom Pitch Angles (3-5 angles)
Evergreen Content Prompts
Brand Voice Quick Guide
Mock Interview Recording + Coaching Notes
or
Prefer to split it up?
2 x 900
Two monthly payments. Same experience.
WHAT OTHERS SAY
WANT THE FULL SYSTEM?
TAILOR-MADE
+ LAUNCHED
Build your messaging foundation with Tailor-Made, then step directly into 90 days of accountability and coaching with LAUNCHED. The complete system for people who are done starting over.
$2500
Tailor-Made + 3 months of LAUNCHED included · Save $150
YOUR STRATEGIST
JENN LEDERER
Communication strategist, stand-up comedian, and founder of JL Communications since 2014.
Jenn has spent over a decade helping executives, entrepreneurs, and teams close the gap between what they want to say and what people actually hear.
Her approach starts with you. How you naturally think, speak, and connect. Because the most powerful messaging is never borrowed. It is built.
STOP CRINGING
AT YOUR OWN
PITCH
Your message is already in there. Let's go find it and build something you'll actually want to use.
Questions? jenn@jennlederer.com
© 2026 Jenn Lederer LLC · JL Communications · New York, NY
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